MHConcierge interviewed Brett Donnelly, PsyD, LP, co-owner of Acacia Counseling and Wellness. Acacia has three clinics, two in California and one in Minneapolis, and is in the process of adding more clinics. Acacia’s mission is to serve students, faculty and staff in university communities. Brett used his unusual (for a psychologist) marketing background to develop Acacia’s services, and for ongoing refinement. Acacia has a non-profit foundation to support students in need of financial assistance for mental health services. Acacia also has strong social justice and “woke” values, and a thriving social media presence.