The website The Practice Academy posted “Why these 4 websites rank higher and attract more clients than yours” on 9-14-16. This article is a bit dense for those who are not savvy about website technology and search engine optomization concepts, but if you hand in there will will probably get some ideas of things you can to to increase the ranking of your website on browser searches.
The author provides an overview of the importance of having a quality website these days, and the benefits of adding new content and providing content about your professional services that will make your website turn up higher in searches. In particular, it is important to know how to structure your website so that you get more hits on “mid-tail keyword searches.” Briefly, here is an overview from the posting:
When a potential client is searching for a counselor, massage therapist, acupuncturist, chiropractor or any other wellness provider, they are typically going to enter at least three words into a search engine. A search query that is between 3 and 5 words is called a mid-tail search. If the search query has only 1 or 2 words it’s a short-tail search and if it has more than 5 words it’s a long-tail search.
Short-tail = Therapy Seattle
Mid-tail = Therapy for depression in Seattle
Long-tail = Therapy for postpartum depression in Seattle 98101 Blue Cross Insurance
Ranking well for mid-tail searches is the sweet spot practitioners. Short-tail searches have way to much competition on the first page of Google search results (from national directories and large business listings). Conversely, long-tail searches, which are great to rank for, tend to bring in a lower amount of visitors to your website.
Of course, the author is also marketing his services as a website consultant, but you are also, of course, free to ignore it.
Also, another website, BrighterVision.com, posted a video, “Choosing and Implementing the Best Technology for your Private Practice,” featuring the Rob Reinhardt, from yet another website, TameYourPractice.com. I viewed the original webinar and found it to be informative and helpful – but had to tune out some pretty persistent marketing by the BrighterVision.com guy. Rob is very knowledgeable about the challenges of technology, including HIPPA issues. He did I good job, I think, of explaining why it is crucial for mental health professionals to have a good website that stands out in comparison to other mental health practice websites.
MHConciege’s take: You probably didn’t learn about this in graduate school, but being knowledgeable, at least at a basic level, about social medial resources and skills is increasingly important for marketing your practice.